Develop a brand campaign that showcases the innovative and easy-to-use nature of Scrubbing Bubbles.
The things consumers say they would rather do than clean the toilet are in actuality far worse than toilet cleaning itself.
This insight inspired the "I'd Rather" campaign, a series of TV spots and social posts that feature Scrubby as "the voice of reason" by showing how simple and worry-free toilet cleaning can be with the right products, compared to the things consumers say they would "rather be doing."
The "I'd Rather" campaign was successful in addressing the ask as well as honoring the brand's purpose of "Make Light of Life." Additional results included ...
3.1% sales increase in F19 following campaign launch